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Thinq Insights

The Growth Blog.

Expert insights on media buying, performance marketing, and scaling ambitious brands.

Google Ads vs Facebook Ads: Which Is Better for Leads?
Media Buying
October 23, 2026 Admin Strategist

Google Ads vs Facebook Ads: Which Is Better for Leads?

Google Ads captures active buying intent and typically yields fewer, higher-quality leads, while Facebook Ads (Meta/Instagram) builds demand and drives larger, earlier-stage lead volume. This Nigeria-focused article gives benchmarks and shows ThinqMedia’s full-funnel Google-plus-Facebook approach produced 3.56x ROAS versus 2.07x for Google-only, recommending optimisation for cost per qualified lead so you can allocate budget with data, not guesswork.

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10 ROAS Optimization Tips to Maximize Ad Spend
Performance Strategy
October 21, 2026 Admin Strategist

10 ROAS Optimization Tips to Maximize Ad Spend

The article shows that most ROAS problems are measurement, audience, or creative issues—rarely bidding—and gives 10 practical fixes across five phases (targets, data, bid strategy, audience, creative/funnel) to improve profitability. Applying margin-adjusted ROAS, deduplicating conversions, leveraging first-party data, and prioritizing offer/hook changes delivers faster, scalable gains on Google and Meta.

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How to Run Meta Ads for Ecommerce (That Actually Convert)
Media Buying
September 21, 2026 Admin Strategist

How to Run Meta Ads for Ecommerce (That Actually Convert)

Many e-commerce brands fail on Meta not from bad products or audiences, but from lacking a full-funnel system and solid tracking; set up the Meta Pixel plus Conversions API for redundant deduplication and verify events. Then run a three-layer funnel (heavy Advantage+ Shopping Campaign prospecting, layered retargeting sequences, catalogue ads) to drive measurable, predictable revenue and scalable ROAS.

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8 Reasons Behind Poor Google Ads Performance
Media Buying
September 17, 2026 Admin Strategist

8 Reasons Behind Poor Google Ads Performance

Poor Google Ads performance usually has traceable causes — ThinqMedia identifies eight recurring failures (budget timing, bid‑strategy learning periods, Quality Score/ad relevance, broken conversion tracking, wasteful match types) that hide beneath headline metrics. The article gives a practical diagnostic sequence using reports like the Hourly dimension and best practices for Smart Bidding, tCPA/tROAS changes to pinpoint and fix the issue.

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Low ROAS on Google Ads: Causes and Fixes
Performance Strategy
September 14, 2026 Admin Strategist

Low ROAS on Google Ads: Causes and Fixes

Low ROAS on Google Ads usually stems from multiple faults—broken tracking, wasted spend on irrelevant queries, mismatched bidding and campaign structure, and poor landing pages—so surface metrics can be misleading. This article provides a structured diagnostic with 2026 benchmarks, margin-based break-even ROAS guidance, and concrete fixes—tracking (GCLID/UTM), attribution windows, targeting hygiene, bidding strategy, and landing optimization—to deliver measurable improvements.

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Android vs iOS: The Real Difference I Saw Running an App Install Campaign
Case Studies
May 11, 2026 Admin Strategist

Android vs iOS: The Real Difference I Saw Running an App Install Campaign

This case study explores the performance of a 3-week app install campaign run on X, focused on driving scalable and cost-efficient installs across Android and iOS users. The campaign generated over 14.3 million impressions, 65,770 clicks, 3,295 app installs, and 2,124 app opens, revealing strong user engagement beyond the initial download. The campaign also highlighted clear behavioral differences between Android and iOS users, with Android delivering stronger conversion efficiency and lower cost per install. One of the key takeaways from the campaign was the impact of relatable, platform-native creatives centered around real-life financial behavior rather than generic app promotion messaging. This post breaks down the campaign setup, optimization journey, performance analysis, and the insights gained from scaling app installs on X.

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Why Great Paid Media Results Still Depend on Human Thinking
Industry News
April 12, 2026 Admin Strategist

Why Great Paid Media Results Still Depend on Human Thinking

AI is making paid media faster through automation, but profitable results still depend on human strategic thinking. AI can help generate and optimize ads, yet it can’t answer core business questions like offer strength, message fit, or why customers don’t buy. The best performers use AI to improve speed while keeping a clear strategy, authentic messaging, and real customer understanding.

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Why You Should Not Turn Off Your Ads Too Early
Performance Strategy
April 6, 2026 Admin Strategist

Why You Should Not Turn Off Your Ads Too Early

Many businesses make the mistake of turning off their ads too early because the first few days show a high cost per lead. But the early stage of a campaign is usually the learning phase, where Meta is still gathering data and optimizing. A high CPL at the beginning does not always mean the campaign is failing. In many cases, performance improves after a few more days as the platform identifies the right audience and placements. Before turning off an ad, focus on trends such as click-through rate, engagement, and whether costs are improving over time.

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